SuccessMark

I have never met James Martell. He has no idea who I am. But I learned the fundamental things about Internet marketing and website optimization from him.

Back in 2002 I was playing around online trying to figure out how people were making money. At the time I had a great job and there was no financial pressure. But I knew that, eventually, I wanted to get out of the ad agency business and do something that would give me more time to do the things I really wanted to do. It wasn’t about money, it was about time. But in order to have the extra time, there needed to be some money. The Internet seemed to be the appropriate vehicle that would allow me to develop a passive source of income which would allow me to have more flexibility with my time.

“Passive” can be a confusing and misleading term in Internet marketing. Some people interpret passive income as income that you don’t have to work for. That is absoluely not the case in this line of work. Passive income simply means that revenue is being generated based on the work that you have already done, not on the work that you are doing at that moment. Passive does not mean easy. Passive does not mean effortless. Passive does not mean lazy. Passive means seeing the results of your online labor in an ongoing stream of revenue whether you are actively managing your business at that moment or not.

But trust me, if you remain passive about your passive income for too long, it will probably pass away!

Internet marketing is work. But it is very satisfying work in that you are in control of your life and you can see the fruits of your efforts over time. James Martell’s instructions helped me to ploant the seeds that are continuing to bear fruit for me nearly 4 years later.

I was involved in MLM for a time. It was the most prominent online marketing activity at the time I was looking around. I’ll write more about this later but one of the benefits on network marketing is that, by its nature, you meet other people doing the same thing that you are. That is what happened to me. I met a man who was seeking to expand his network marketing business through more traditional online marketing methods. That was very appealing to me since I really didn’t have the stomach for MLM. This man told me that if I wanted to learn about internet marketing I should check out a manual published by James Martell.

I really trusted this gentleman and after doing a bit of research I took the plunge and spent a whopping $147 for an instruction manual that wasn’t even in hard copy form. It was digital and was my first experience with ebooks and downloadable publications. It seemed to me that this was the way the Internet was supposed to be used. It made life easier and paperless.

Of course I promptly printed out a copy of the manual and its 100 pages and put it in a 3-ring binder. So much for a paperless society.

In his manual, “The Affiliate Marketer’s Handbook,” Martell meticulously reviewed the fundamentals of building an Internet marketing program. The approach Martell used, and continues to promote, is identifying viable affiliate marketing programs, building a website to accomodate and promote the program, identifying keywords that are being entered by search engine users, developing content containg these keywords to attract readers and promoting the website through various methods.

This was just what I needed. I learned about meta tags, website templates (which I have never used), keyword research, affiliate programs and directories, search engine optimization, the proper structure for a website and many other very basic but truly critical information about building a website that will get visited and will convert to sales.

Martell walks you step by step through the entire process. He breaks the instructions into what he refers to as “baby steps.” These are structured to insure that you are familiar and proficient with the nuts and bolts of marketing through a website online. I will admit that I was way too undisciplined in my implementation of Martell’s procedures. I was in too much of a hurry and I was resistant to taking the time to break my website into the Product Pages and subcategories as Martell recommended. Consequently, my websites were not as orderly as and probably not as productive as they should have been.

The primary reason that I would recommend James Martell’s “Affiliate Marketer’s Handbook” is that it is a truly straightforward presentation of the things you must do and the steps that you must take if you are serious about a long term commitment to generating revenue online. Martell makes no promises about income or success but does keep you apprised of his own progress practicing what he preaches. There is no hype, no promises of riches and no statements about making easy money.

If you are serious about making a living online or supplementing your existing income with Internet-based revenue streams then the Affiliate marketer’s handbook is a great place to start. There are other tools out there that will help you maximize your efforts by providing detailed information about very specific programs. My advice is too hold off on the products promoting more narrowly focused marketing efforts like Adsense, Adwords, blogging, RSS and articlemarketing. Learn the basics first! The all the rest of these approaches to online marketing will make more sense and will build more easily on top of the foundation that you have already laid by following Martell’s instructions.

I’ll have more later about affiliate marketing and Martell’s activities. You will hear the good and the bad from me. If I have a bad experience or disagree with something along the way, including Mr. Martell, you will read about it here.

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I know, I know. That isn’t exactly what you want to hear but one thing I can promise you on this blog… I will always tell you the truth, even if it isn’t pretty.

In 2002 I was laid off from my job as an advertising executive. After 20 years of kissing butts and laughing at bad jokes I wanted out. For months before I was let go I had been trying to figure out what my next move would be. How could I make a living outside of the industry that I had known for so long? I kep looking at the
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computer on my desk thinking, “the Internet is the future. How can I capitalize on it?”

For months I had been encouraging my obnoxious and arrogant client to start paying attention to his dormant websites. He was in the home furnishings industry and the company had a website for each of its 4 divisions. They hadn’t been touched in years and despite the neglect they still had an impressive level of traffic. People were looking for information about products and promotions. But the client insisted that the I.T. department did not have the time to work on the websites.

I got irritated and decided to prove that it was not as time consuming and complicated as he thought. So I taught myself basic HTML and built my own website. It wasn’t fancy but it was neat and clean and it worked just fine. That was my first step into Internet marketing. Essentially, I had learned the language of a foreign country. Even if you can only speak a few phrases it makes life a lot easier.

L
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ike I said, that was four years ago. Since then I have been riding high and then sunk pretty low. I am coming back a bit but there is still a ways to go before I pop the cork on the champagne and declare myself free of all outside employment. Some people would have quit a long time ago. Especially after the Florida update by Google. But more on that in a later post. I want it…BAD. So I spend whatever time I can reading and writing and building. It is NOT easy. And it shouldn’t be.

So many people want to break free from the bondage of a boss, a commute and a timeclock. I completely understand. But if you are really serious you have to make up your mind that you can hang in at your current position as long as you have to but that you WILL eventually be able to walk away. And you must be willing to work MORE now so that you will have to work a whole lot LESS later.

It will take time. And it will be worth it.